Swag—those irresistible, branded giveaways that attendees can’t wait to snag—remains a cornerstone of trade show marketing. But in 2025, it’s evolving into something much more than just free merch. Swag is becoming a powerful tool to draw crowds, spark conversations, and leave a lasting impression. Today’s giveaways are a fusion of creativity and purpose, reflecting … Continue Reading
Swag is a slang word used to describe free promotional giveaways labeled with your company branding message. It encourages attendees to visit your company’s trade show booth and make your brand memorable. In 2024, the news has been heavily focused on discussing the environment. The Exhibitions & Conferences Alliance (ECA) has released its 2024 public … Continue Reading
If you’re on a tight budget these low-cost giveaways, known as swag, are a great way to promote your business at your next trade show event. The vast majority of trade show exhibitors surveyed agree that there is no substitute for attending industry-specific events in person, and promotional swag is one of the most popular … Continue Reading
Trade show giveaways, known as swag, are one of the most popular ways a business can stand out. The vast majority of trade show exhibitors surveyed agree that there is no substitute for attending industry-specific events in person. To ensure that promotional items are not thrown away, it is important to give out useful and … Continue Reading
Starting conversations at a trade show can sometimes be challenging, especially when you’re approaching strangers. Here are some easy conversation starters that can help break the ice and initiate meaningful interactions: Compliment or Comment on the Booth Show genuine interest by asking about their company and what they do. “Tell me more about your company … Continue Reading
Attending a trade show can be a valuable opportunity to network, learn about industry trends, and promote your business. To make the most out of your trade show experience, consider these quick tips: 1. Set Clear Goals. Define what you want to achieve at the trade show. Whether it’s networking, finding new suppliers, or learning … Continue Reading
When you’re attending a Trade show or event, making your own custom-made badge will help you stand out. Whether you are attending or hosting the event here are some tips on how to help your badges catch attention: Pick the right font. The font you choose for your custom-made badge will have a big impact … Continue Reading